Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Ultimate Series) by Perry Marshall & Mike Rhodes & Bryan Todd

Author:Perry Marshall & Mike Rhodes & Bryan Todd [Marshall, Perry]
Language: eng
Format: mobi
ISBN: 9781613082805
Publisher: Entrepreneur Press
Published: 2014-09-30T14:00:00+00:00

With Facebook advertising, you can export any email or phone list as small as 20 people and upload that list into Facebook as a new target audience. Facebook will go through a mining process of matching up all the emails to their database. After about an hour, you will have a new target audience for your content or banner ads. This is called a “custom audience.”

If you upload a list of 10,000 emails (CSV file), you may have 6,500 of those emails match up with the Facebook profile emails. That would be a 65 percent match rate. You can expect about a 30 to 70 percent match rate, depending on the quality of your list. See the image on page 196.

How many different ways can this feature benefit you? Here are just a few examples to get you thinking:

Not getting 100 percent open rate on your emails? Then run a Custom Audience Newsfeed Page Post Ad that will be sure to get in front of all your subscribers on Facebook.

Looking for more sales conversions on your leads? Run a Facebook video ad showing a testimonial video from one of your happy customers, with a link in the post taking the user to your sales page or product page.

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